Small, medium and large businesses should come to the realiazation that video marketing is a now a must if they want to grow their businesses. Online Videos have many advantages over the usual text or image on a webpage.
There are many reasons why video marketing is relevant to the growth of a business. With video marketing, a business will;
- better engage a potential clients
- better communicate their message
- get a greater share of online search traffic
- deliver a more effective call to action
Video marketing will be able to engage your online audiences from the minute they click the play button till the end because they know that if they skip any part of the video, they may miss that valuable information they are trying to get.
Videos have always been a more powerful tool of communication for effective marketing of various services and products than text and images. Many internet users find watching videos more compelling, entertaining, refreshing and informative.
According to statistics, most businesses who used online video marketing have recorded a higher conversion rate when compared to their counterparts who upload normal contents on their website.
Videos need to be watched in its entirety making online video marketing very reliable for delivering an informed call to action. You hold the full attention of potential client from the moment they press play until the video ends because they have limited option of skipping the video lest they miss vital information they are looking for.
A call to action delivered to a better informed client has a greater chance of conversion.
Video Marketing Helps in SEO and Search Engine Rankings
Videos, when viewed in search engines, can be seen with thumbnails. If you post videos in your website and add thumbnails, tags and categories to your videos, your site is most likely to get attention in search engines. Videos, as web content, also get positive results in search engines unlike articles which usually get the scrutiny of tools such as Panda and Penguin. All these increase the chances of generating traffic into your website through video marketing.
You can also use your videos and upload them on YouTube. YouTube can expand your potential market because the site attracts billions of viewers a year. You can maximize the solid audience base of YouTube to your goal of turning them into your consumers.
You can also maximize your videos by uploading them to social media sites for link building purposes. These sites, through your videos, increase the conversation rate of your products and services. In a way, it also increases the hits of your website and increases your ranking in search engines which are your objectives in online video marketing.
You may also want ro read – Video Marketing Agency Increases Sales.